Kenya-US Trade Deal: Securing Exports Before AGOA Ends
Exploring Kenya’s push to finalize a reciprocal trade agreement with the US by year-end 2025, this article unpacks how the deal aims to protect exports and reshape Africa-US trade relations.

Key Takeaways
- Kenya aims to finalize a reciprocal trade deal with the US by end of 2025.
- AGOA’s expiry in September 2025 pressures Kenya to secure alternative market access.
- The deal targets protection of Kenya’s textile and apparel jobs tied to US exports.
- US seeks a balanced agreement addressing tariffs and non-tariff barriers.
- Kenya’s deal could set a precedent for future US-Africa trade partnerships.

Kenya is racing against the clock to secure a new trade agreement with the United States before the Africa Growth and Opportunity Act (AGOA) expires in September 2025. For over two decades, AGOA has been a lifeline, offering Kenyan exporters duty-free access to the US market, especially in textiles and agriculture. But with this safety net fading, Kenya’s Trade Minister Lee Kinyanjui has signaled a clear timeline: a reciprocal trade deal on the table by year-end 2025.
This deal isn’t just about tariffs; it’s about safeguarding thousands of jobs and attracting US investment amid shifting geopolitical tides. The talks, which began under President Trump and paused under President Biden, have resumed with urgency. Kenya’s position as East Africa’s economic hub and a close US ally adds weight to these negotiations.
In this article, we’ll unpack the background, objectives, and challenges of the Kenya-US trade deal, revealing how it could reshape bilateral trade and set a new course for Africa-US economic relations.
Understanding AGOA’s Role
Imagine a trade lifeline that’s lasted over 20 years. That’s AGOA for Kenya and many African nations—a duty-free gateway to the US market. It’s been a game-changer, especially for textiles and agriculture, allowing Kenyan goods to enter the US without tariffs. This program has supported thousands of jobs and boosted exports worth hundreds of millions.
But every lifeline has an end. AGOA is set to expire in September 2025, leaving Kenya facing a cliff-edge. Without renewal, Kenyan exporters risk tariffs that could disrupt their foothold in the US. The urgency to replace AGOA’s benefits has pushed Kenya to seek a new, reciprocal trade deal.
This isn’t just about numbers; it’s about livelihoods. The textile sector alone employs 300,000 people connected to exports under AGOA. The looming expiry means Kenya must act fast to avoid a sudden jolt to its economy. AGOA’s legacy is clear, but so is the need for a fresh chapter.
Navigating Bilateral Negotiations
Trade talks between Kenya and the US have been a rollercoaster. They kicked off in 2020 under President Trump, aiming for country-specific deals beyond AGOA’s umbrella. Then came President Biden’s approach, favoring a Strategic Trade and Investment Partnership focused on regulatory cooperation rather than formal agreements.
With Trump’s return to office, the pendulum swung back, and Kenya resumed formal negotiations. Trade Minister Lee Kinyanjui met US Trade Representative Jamieson Greer in Washington, agreeing to launch talks for a reciprocal deal. Yet, no further meetings have been announced publicly, underscoring the delicate dance of diplomacy.
The US seeks a balanced agreement that tackles tariffs and non-tariff barriers alike, aiming to open Kenyan markets to American goods and services. Kenya, meanwhile, wants to secure long-term access for its exports and attract US investment. Both sides face the ticking clock of AGOA’s expiry, adding pressure to reach terms swiftly.
Protecting Kenya’s Textile Jobs
Picture factories in Kenya buzzing with activity—churning out jeans, uniforms, and apparel for American giants like Walmart and Target. This vibrant textile sector owes much of its vitality to AGOA’s duty-free access. It supports 300,000 direct and indirect jobs, a lifeline for many Kenyan families.
Trade Minister Kinyanjui warns that without a clear transition from AGOA, disruption is inevitable. A sudden end to duty-free access could slam tariffs onto Kenyan goods, threatening factories and workers alike. Even with a 10% tariff imposed during President Trump’s 2024 tariff sweep, Kenya’s rates remain lower than competitors like Vietnam or South Africa, offering some cushion.
The government’s hope is to replicate AGOA’s terms in the new deal, preserving jobs and maintaining competitiveness. For Kenya, this isn’t just trade policy—it’s about protecting communities and sustaining economic momentum.
Balancing US and Kenyan Interests
Trade deals are never one-sided stories. The US wants more than just tariff cuts; it aims for a reciprocal relationship that addresses non-tariff barriers and regulatory hurdles. This deal is seen as a potential template for broader US-Africa trade engagement, signaling a strategic pivot.
Kenya, while a close US ally and a major non-NATO partner candidate, also juggles complex geopolitics. President William Ruto’s outreach to China to close trade gaps has raised eyebrows in Washington. Yet, Kenya’s priority remains clear: secure stable, favorable terms to boost exports and attract investment.
This balancing act requires finesse. Kenya must protect its industries without alienating key partners. The US wants to open Kenyan markets while supporting American jobs. The negotiations reflect these intertwined ambitions, with both sides navigating protectionism and opportunity.
Shaping Africa-US Trade Future
Kenya’s trade deal ambitions extend beyond its borders. As East Africa’s economic hub, it’s positioning itself as a trailblazer for future US-Africa agreements. The shift from AGOA’s one-way preferences to reciprocal deals marks a new era.
A successful pact would provide Kenyan exporters with predictability, safeguarding jobs and encouraging investment. It also signals to other African nations that bilateral agreements with the US are possible and potentially beneficial.
This evolving trade landscape could foster deeper continental integration and economic development. Kenya’s negotiations are more than a bilateral matter—they’re a blueprint for Africa’s growing role in global commerce and the US’s strategic engagement on the continent.
Long Story Short
As AGOA’s expiry looms, Kenya’s push for a reciprocal trade deal with the US stands as a pivotal moment in its economic journey. The stakes are high: protecting $737 million worth of exports, preserving 300,000 textile jobs, and attracting fresh investment. Kenya’s strategy to replicate AGOA’s duty-free benefits while addressing new trade realities reflects a pragmatic approach to global commerce. The road ahead is complex, with protectionist US policies and tight timelines adding pressure. Yet, Kenya’s leadership in these talks signals ambition and resilience. This deal could become a blueprint for future US-Africa agreements, fostering deeper integration and mutual growth. For Kenyan exporters and workers, the relief of secured market access is tangible. For global trade watchers, this negotiation marks a shift from one-sided preferences to balanced partnerships. The outcome will define not just Kenya’s trade future but potentially the US’s broader engagement with Africa.